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DOTDASH MEREDITH  

Associate Director of Talent Partnerships (June 2022 - Present)

Senior Manager of Social & Talent Partnerships (Jan 2021 - June 2022)

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  • Spearhead and manage all talent partnerships across branded campaigns including, talent outreach, contracting, internal communication, budget management, content creation and more across the Beauty and Style Group (Byrdie, Brides, InStyle, Shape, People and People en Español.
     

  • Clients include: Macy's, H&M, VS Pink, Lancome, Coolsculpting, Shiseido, Ulta, Sephora, and more.

BE SOCIAL GROUP (Sept 2019 - Dec 2020)

Senior Influencer Manager 

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  • Supervised Influencer Team in executing influencer efforts including: organic and paid campaigns, digital strategies, product/event launches etc for clients such as, T3 Micro, Arches & Halos, Coco & Eve, The Happy Planner and more. 

  • Developed paid campaign processes and reported to brand's KPIs and learnings. 

  • Handled all new business opportunities and proposals regarding influencer relations.

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THE A LIST (May 2019 - Oct 2019) 

Associate Digital Director 

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  • ​Oversaw Digital Department in leading digital influencer strategies for retainer and project-based clients including guest list curation, paid campaigns, targeted seedings, paid and non-paid placements for clients such as Aritzia, Rothy's, Allbirds, Dosist, Movado, Madewell and many more.

  • Enhanced paid campaign processes by implementing campaign management tools and reporting decks that include all integral data points such as impressions, engagements, engagements rate.

STYLEHAUL (May 2017 - May 2019)

Campaign Manager 

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  • Strategic lead and key connector between StyleHaul, brands and Influencers, responsible for driving the successful production and execution of branded content campaigns for YouTube, Instagram and other major social platforms. 

  • Led a multi-month, full scale influencer marketing campaign in support of the launch of Shiseido's new makeup line. The campaign resulted in over 7.9M impressions and views and produced 83 pieces of original content. 

  • Analyzed campaign data and identified future content strategies for increased engagement, customer conversion, and success on client goals.

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Education

Skills

Iona College 2010 - 2014
BA: Mass Communications

Magna Cum-Laude

  • Microsoft Office

  • Keynote

  • Social Media Strategy

  • Influencer Relationships

  • Final Cut Pro

  • Campaign Execution

  • Creator IQ

  • Google AdWords

  • Social Media Platforms

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