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DOTDASH (Jan 2021 - Present)

Senior Manager of Social & Talent Partnerships

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  • Manage and update talent directory including demographics, engagement stats, and talent rate card (influencer + editorial).

  • Administer talent outreach including pitching and contract negotiations.

  • Create content talent briefs for client review and contracted talent.

  • Execute all branded programs on Byrdie.com and social platforms.

BE SOCIAL GROUP (Sept 2019 - Dec 2020)

Senior Influencer Manager 

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  • Supervised Influencer Team in executing influencer efforts including: organic and paid campaigns, digital strategies, product/event launches etc for clients such as, T3 Micro, Arches & Halos, Coco & Eve, The Happy Planner and more. 

  • Developed paid campaign processes and reported to brand's KPIs and learnings. 

  • Handled all new business opportunities and proposals regarding influencer relations.

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THE A LIST (May 2019 - Oct 2019) 

Associate Digital Director 

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  • ​Oversaw Digital Department in leading digital influencer strategies for retainer and project-based clients including guest list curation, paid campaigns, targeted seedings, paid and non-paid placements for clients such as Aritzia, Rothy's, Allbirds, Dosist, Movado, Madewell and many more.

  • Enhanced paid campaign processes by implementing campaign management tools and reporting decks that include all integral data points such as impressions, engagements, engagements rate.

STYLEHAUL (May 2017 - May 2019)

Campaign Manager 

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  • Strategic lead and key connector between StyleHaul, brands and Influencers, responsible for driving the successful production and execution of branded content campaigns for YouTube, Instagram and other major social platforms. 

  • Led a multi-month, full scale influencer marketing campaign in support of the launch of Shiseido's new makeup line. The campaign resulted in over 7.9M impressions and views and produced 83 pieces of original content. 

  • Analyzed campaign data and identified future content strategies for increased engagement, customer conversion, and success on client goals.

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Education

Iona College 2010 - 2014
BA: Mass Communications

Magna Cum-Laude

Skills

  • Microsoft Office

  • Keynote

  • Social Media Strategy

  • Influencer Relationships

  • Final Cut Pro

  • Campaign Execution

  • Creator IQ

  • Google AdWords

  • Social Media Platforms

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